Marketing now is guided by specific and focussed campaigns. Like all other verticals Health Care sector also take recourse to campaigns. Life-term regular and packaged check-ups, life term help for chronic diseases like diabetics, heart problems, hyper tension and wellness are some such examples which are trendy. Chronic diseases that need continuous monitoring and care are targeted for campaigns. Campaigns for super-speciality are also in vogue.
A close monitoring of the differential of revenue in specific disease sector are then compared and rationalized with respect to the initial investment of the campaign plan. The main features we are helping the Marketing in hospitals are:
1. Identify marketing opportunities based on population needs
2. Target Regions with focused campaigns
3. Create competitive PR campaigns based on population data
4. Package and pricing optimization
5. Forecast near-future demand and growth drivers